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As the Tech Revolution Continues in the Building Products Industry, Don’t...

Linked from freedesktopwallpaper.org Every day, we’re all inundated with stories about this device or this website being another “revolution” in our everyday lives, and while most of that is hyperbole,...

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Houzz: A New Social Media Platform for Building Product Marketers

Houzz.com is a new building and design platform that offers users ideas for their home Have you heard of Houzz.com? It is a new online platform that connects architects, designers, builders, and...

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Building Product Manufacturers & BIM

Kolbe Millwork’s New Collection of BIM files on Autodesk Seek Are you prepared for the shift in technology to BIM? For decades, blueprints have been the way houses are built. An architect or builder...

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Observations From The Remodeling Show/DeckExpo

Energy was up, attendees were excited and exhibitors were benefiting Last week I spent several days in Baltimore attending the Remodeling Show and DeckExpo with one of our employees. Since 2009,...

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Buyer Personas in the Building Products Industry

Buyer personas give your marketing direction and ensure your message is accurate Whether or not you know it, you’re likely using buyer personas everyday – it’s just a matter of how accurate they are....

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MarCom Portals Make Big Impact in Building Products Industry

Catering to the channel shows your loyalty to customers As a building products industry CMO you know the importance of supporting the channel. It doesn’t matter if you’re a manufacturer, a distributor...

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MarCom Portals Meet Building Product Customers Needs

Catering to the channel shows loyalty to your customers In an earlier post I shared with you all the reasons a MarCom Portal can make an impact on your business. It provides brand control, allows you...

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Pinterest: 10 Building Product Companies You Should Follow, Part I

These brands show what it takes to run a successful Pinterest page Earlier this year we discussed how you can utilize Pinterest–with 4 million unique visitors daily– to help your company gain and...

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Pinterest: 10 Building Product Companies You Should Follow, Part II

5 more brands to check out for examples of successful Pinterest pages Earlier I shared 5 building product companies you should follow on Pinterest. Here are the final 5 companies that are a great...

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How To Create a Building Products Facebook Contest

5 Ways to boost fan engagement and gain leads Earlier this year Elton discussed the new Facebook timeline and if it matters for the building products industry. With more than a billion people...

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5 Big Myths About Building Product Branding

What you don’t know could be hurting yours Brand is a fun topic and lots of people have opinions about it. Unfortunately, there’s a lot of bad information out there and that makes it more complicated...

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